So what numbers should you be looking to beat in your industry? Check out the Google Ad Words industry benchmarks our clients are seeing, including: You’ll find averages across these Ad Words metrics for twenty industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.
Dating and personal services really with PPC – boasting an average search CTR of 3.40%!
Our writers explore and prepare you for the thoughts and feelings we all experience on our dating journey to keep things fun and interesting.
For example, you could be converting at 3.5% and think that’s pretty decent, yet find it hard to justify what you end up with as your cost per acquisition.But then you have the unicorns; those accounts that are not only doing better than average, but slaying the averages by converting at exponentially higher rates –These advertisers enjoy not only more conversions, but typically a way lower cost, too, as more engaging ads drive higher Quality Scores and lower CPCs as a result. So which industries convert best on the Display network?You might think that Travel & Hospitality or maybe Dating & Personals ads would kill it on the Display network, because they’re just so much sexier and exciting than other industries, but you’d be wrong…This flavor has a tendency to get toothpaste-y really fast, so start small with the mint.To make the color gradation I did here, begin by tinting the entire batch the palest shade of green.